Don't invest in the dark.
We are building a simulated portfolio of generational companies, businesses we believe are set to lead their industries over the next five to ten years, and we document every step of the journey: the method, the scores, the companies we discard and the reasons behind every choice.
How we work →01 — The project
A documented journey, not a signals service.
We apply the same process to every company, with the same criteria and the same stopping points. Everything we publish stays archived together with the data that motivated it: in two years it will be verifiable whether we were right.
What you find here
- Long-form analyses of individual listed companies, with a stated horizon of five to ten years.
- A Generational Score from 0 to 100, built on six pillars with published weights.
- The simulated portfolio that follows from it, with the documented history of every change.
- The analyses that stop at a gate, with the reason for the stop.
Who it is for
- Readers who think in multi-year horizons and are not looking for day-to-day trading.
- Readers who want to follow a traceable line of reasoning more than a conclusion.
- Readers who care about the method as much as the result.
What it is NOT
- It is not investment advice nor a personalised recommendation: the content is identical for everyone and takes nobody's situation into account.
- We do not indicate purchase prices, moments to buy in or how much to allocate to a position.
- We do not answer questions about a reader's own portfolio.
- We do not promise results. The portfolio is simulated and past results say nothing about future ones.
02 — The method
Six pillars, disclosed weights.
Every company receives a score from 0 to 10 on six dimensions. The weighted average, multiplied by ten, is the Generational Score. These are the weights and they do not change from one analysis to the next.
Some criteria are blocking gates: if one fails, the analysis stops there, the score stays partial and the company does not enter the portfolio. We publish the analysis and the reason for the stop anyway.
Moat / disruptive potential
How defensible the competitive advantage is, and whether it grows instead of eroding.
Team
Track record of capital allocation, incentives, ownership stake, quality of communication.
TAM / growth
Size of the addressable market and credibility of the growth path.
Unit economics
Margins, acquisition cost and conversion of profit into cash at the current scale.
Financial durability
Cash, debt and the ability to get through a stress scenario without turning to the market.
Valuation
How much of the future path is already priced in. It is the pillar that weighs least.
03 — The research
Every company we have studied.
We publish every analysis that passes our data verification, including those that stop at a gate. The score and the pillars are always visible; the full text is restricted, except for the two freely accessible analyses.
Go to the research →04 — The simulated portfolio
Ten companies, at most.
Example composition as of 1 August 2026. The portfolio is a simulation: no real capital is invested, no position has been bought and the weights are not an allocation suggestion. It exists to make our selection process verifiable over time, not to be replicated.
| Company | Weight | Generational Score | Reference price | Entry |
|---|---|---|---|---|
| Duolingo, Inc.DUOL | 24% | 78 | $134.81 (close of 31 Jul 2026) | 1 Aug 2026 |
| Vertiv Holdings CoVRT | 22% | 74 | $241.57 (close of 31 Jul 2026) | 1 Aug 2026 |
| Robinhood Markets, Inc.HOOD | 21% | 73 | $86.56 (close of 31 Jul 2026) | 1 Aug 2026 |
| Zeta Global Holdings Corp.ZETA | 17% | 67 | $21.60 (close of 31 Jul 2026) | 1 Aug 2026 |
| Rocket Lab USA, Inc.RKLB | 16% | 65 | $64.95 (close of 31 Jul 2026) | 1 Aug 2026 |
Restricted analysis
Two analyses are freely accessible to registered readers. The full archive and the simulated portfolio are restricted; during the trial phase access is by invitation.
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